Franchise

Join the fun!

The pandemic has rocked retail, but one sector is seeing unprecedented demand thanks to a new vision for the future of the high street and shopping centres. Gravity, is UK’s biggest name in active entertainment, provides experience-led leisure in settings that department stores and retail giants once dominated. Fun is the word at Gravity, with thrilling multi-level e-karting, best-in-class trampoline parks, daunting high ropes and futuristic augmented reality bowling among the 30 activities now offered for franchisees. Gravity works with the industry’s most innovative designers to give each site its own identity – bringing New York’s buzz or Tokyo’s energy to the local high street.

Our brand appeals to families with a broad demographic that includes adult leisure, families with young children, teenagers and adult fitness. With a reach of millions, the brand is fast becoming a household name and a destination synonymous with fun.

Case Studies

Case study

Wandsworth, London's newest destination attraction

In Wandsworth, London, Gravity has seized upon an opportunity to bring a truly unique offering to the capital – and is having no problems standing out from the crowd.

Gravity Wandsworth introduces a multi-level indoor e-karting experience – with high-powered electric go-karts that race along a thrilling track themed on Japanese market streets. There is simply no other brand able to offer this high-octane experience in a retail setting.

Upstairs, New York is the setting for 16 full-length bowling lanes with the latest immersive technology – blurring the line between physical and digital for guests. An American eatery, live music and high-end cocktail bar are proof of the brand’s flexibility.

The Opportunity

In 2014 friends Simon Whicker, Harvey Jenkinson (CEO) & Michael Harrison (COO) opened their first Gravity trampoline park in Yorkshire. They shared a vision of providing safe and exciting family fun on a mass scale.

Fast forward to 2021 and there are now 2 different concepts that Gravity offers, the Primary offering – which is Trampoline Parks, and ‘Supersites’, which are large-scale fun entertainment venues.

Gravity Trampoline Parks is based around a solid business model of providing a unique family-friendly experience with state-of-the art equipment. Each park delivers the best leisure experience possible with safety as a top priority. All Gravity trampoline parks offer supporting activities to keep children and adults entertained for a maximum period. These include, but aren’t limited to; inflatables, ninja-run, climbing walls, aerial adventure, FEC and cafes. These sites are approx. 30,000 sqft.

Gravity supersites are first-class big-box entertainment venues. These sites house multiple activities for all ages, across multiple floors – including multi-level E-karting, spark-technology bowling lanes, electric darts, VR, gaming, FEC, urban golf and much more. All supported by a range of excellent F&B offerings. These sites are c.80,000 sqft.

Where a Gravity sets itself apart is the great locations and financial contributions, we can secure by working with our network of the world’s largest landlords. We can provide franchise partner’s territories that will thrive by following our business model.

After establishing Gravity as a market leader in the UK, the natural progression was to explore markets in Europe and the rest of the world.

We have a 15-unit master franchise deal in Saudi Arabia, with one trampoline park open in Khobar and another site under construction. We have one site open in Leizpig, east Germany, and are securing another site in Berlin. We are also in negotiations with several other sites globally.

Gravity has built the brand, infrastructure and has the financing and commitment to become the global market leader in leisure. We are always interested in the exploration of expansion in markets globally. If you want to learn more about becoming a Gravity franchise partner, get in contact today.

We expect to execute bigger and more significant deals across the globe as larger conglomerates urgently seek to bring leisure brands into their portfolios

Gravity COO Michael Harrison

The minimum investment is £500k for a trampoline park and £1million liquid capital for a flagship.

WHAT CAN I EXPECT?

Set up cost vary depending on location and park size. All costs in GBP.

Typical site size
2,000m² upwards

Capital cost
£1.5m PLUS

Average monthly running costs
£60k to £100k

Estimated revenue
£1.5m PLUS

EBITDA
Average 15%

AT A GLANCE

Year established
2014 (franchising since 2018)

Number of franchised outlets
6 and 1 Master (min 15 units)

Locations of units
UK, Europe, Middle East

Investment range
Up to £6m

Minimum required capital
£500,000

Website
gravity-global.co.uk

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