Franchise FAQs

This is dependent on location and concept. Deals normal require a third of equity, a third landlord contribution and a third bank debt. Personal Guarantees will normally be required for amounts over £250,000.

Primary sites: £500,000 – £1m

Flagship sites: £4m to £6m

Upfront license fee: £50,000+vat (deposit of £12,500 paid upon signing the LOI)

Marketing launch: £30,000 (to be held on account)

Franchise royalty fee: 7% of gross receipts

Franchise marketing levy: 1% of gross receipts

The franchise partner and two of the management team will be required to attend a UK Gravity location to be onboarded. This is a 2-week process.

The first week of training will be classroom led and will include modules through the training portal, covering health and safety, legislation, and procedures.

The second week will cover operational training, and this will be onsite at a Gravity location.

The training costs for Gravity are included in the Franchise Fee. The costs for hotels and subsistence for the franchise partner and their staff are the franchise partners responsibility.

Initial support will be provided by the operations helpdesk, Franpulse which is managed during office hours.  A weekly call with the operations team will also take place to discuss performance, issues and objectives.

The customer service centre located at head office will manage your bookings, take payments and answer any queries, including social media and emails relating to your park or existing bookings. Giving you more time to focus on delivering a great service in-house.

The online training portal is accessible 24/7. This covers operations, human resources and even includes an employment support line in the UK. Regular training will also be scheduled for franchisees to dial into such as Webinars with the group training manager. The online portals also can be utilised by the wider team not just the franchisee so you can develop your team in many ways.

Gravity will provide a launch package within 30 days of the signing of the franchise agreement utilising the marketing budget listing in the franchise agreement. Then bi-weekly calls will take place, these will cover social, print and central campaign activities.

Gravity will assist will the technical elements of PPC and email marketing, these costs are normal covered by including these activities in the franchise partners 3% advertising spend.

Artwork can be requested for site specific offers and activities, at extra cost, however, to brand standards. Gravity will also provide all the marketing collateral that is used in the corporate business free of charge.

Yes, a schedule will be inserted in the rear of the franchise agreement to outline what is protected and in the definitions of the franchise agreement the postal codes will outline territory area.

Normally the build is a challenging period, so Gravity insist a Project Manager is hired. Gravity’s operations team will be on hand to assist with this to ensure brand standards are met.  

Yes, a franchise partner is required to pay 3% of the gross receipts per month towards marketing in the territory. The marketing department can assist with this spend and guide as required, they will also approve any artwork. Artwork can be supplied at extra cost if site specific.  Gravity provides the central artwork in line with the corporately owned sites for the standard offers and will be sent out in good time prior to an event.

Gravity operates an approved supplier system and the network is required to buy from this network. If a new product is required for a territory Franchisor approval will be required. If this is value for the network, it can be shared across the portfolio.

Yes, we have an approved supplier that will assist in recruiting staff. Once in place Gravity Head Office will co-ordinate the initial and ongoing training through the group training manager and the online system the Franchisor has in place.

In the UK and Europe, Gravity will source suitable locations and negotiate leases with tenant incentives between the value of £1-2.5m (site dependant). Gravity will take out the headlease and sublet to the franchisee.

In MENA and other territories, Gravity will work with the franchise partner to utilise local knowledge to find locations.

A franchise partner can bring a property forward for consideration and Gravity will need to approve it. This process is described in the Franchise Agreement.

No. Gravity will help to appoint a project manager for the build at the franchise partner’s cost. The franchise partner will be responsible for all payments towards the fit-out or refurbishment. Gravity will provide a budget before signature of the lease.

As the activities are modular it’s likely you will want to re-invest in a new activity for the site for start of year 4.


By registering your interest, you’ve taken the first steps to partnering with a company that we have built into the UK market leader. Put simply, Gravity is trusted to deliver exhilarating active entertainment that drives footfall wherever we operate. 

We look forward to finding out more about your opportunity and, hopefully, working together in the near future.

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