History of Firsts
Gravity has grown rapidly in size and scope since its three founders – Harvey Jenkinson, Michael Harrison and Simon Whicker – opened the first Gravity trampoline park in 2014 and went on to create a diverse portfolio of sites, new product- experiences and strategic partnerships in the UK, Europe and Middle East.
The first park in Castleford was an instant success and provided a springboard to fund Gravity’s expansion. Today the founders remain actively involved in all areas of the business and continue to innovate.
Gravity introduced the first electric multi-level go- karting track to the UK high street with unmatched safety and speed control features; best-in-class trampoline parks; and the use of augmented reality to enhance traditional favourites like ten pin bowling, crazy golf and darts using laser projection and surround sound.
Gravity works with highly creative designers to give each site its own identity bringing the street buzz of New York City and Tokyo to the high street, including Japanese noodle bars and cocktail bar with mixologist, live music and extended opening hours. Even robots are now serving at tables in Gravity Wandsworth.
The Gravity brand is becoming known as a destination for fun in city centre locations.
Board of Directors
Harvey Jenkinson, CEO
Harvey co-founder Gravity when he saw the opportunity to bring trampoline parks to the UK from the U.S. He approached Michael and Simon to help make this vision happen and built the first trampoline park in Yorkshire from scratch, funded by the founders capital and they even slept on the trampolines at night to ensure the park opened on time, and to their very high specifications.
Michael Harrison, COO
Co- founder, Michael grew up in a travelling circus and leisure is in his DNA. He has a deep understanding of what delights customers and how to deliver it with a keen eye for operational detail, high quality service and commercial success.
Previously CEO of Yo Sushi! A former director of finance at Bass plc and then brand operations director at Mitchells & Butler when it split from Bass. She started her career in corporate finance at Stow Hayward (now BDO).
Simon Whicker, Co-Founder
Co- founder, Simon began his career at KPMG becoming a partner and he went on to become a successful entrepreneur. Simon’s business experience and financial acumen has shaped Gravity’s business strategy and its rapid, sustainable growth.
Malcom King, Director
Malcolm King is a Fund Manager at Guinness Global Investors, specifically in the Global Ventures team and sits on the board of Gravity. He joined Guinness in 2013. Prior to this, he successfully built and sold a portfolio of solar, wind, hydro generation assets for Guinness investors. Before joining Guinness, he worked for the Carbon Trust where he led or managed 15 transactions in the cleantech and renewables sector.
Gravity has grown its total workforce to 600 people in 2021 and the Leadership team maintains a consistent focus on creating a positive work-culture using best-in- class training and development to bring out the very best from people.
Safety is at the heart of all training and daily operations. Gravity co-founder, Harvey Jenkinson, was appointed as Chair of the IATP In 2019 and co-authored the British Standards Policy for safety and best practice in the industry.